Developing the branding of an electric bicycle company whose products target late teens to young adults resulted in Akera - a brand identity built from the ground up by Iconomic Network.
As a Dutch bicycle brand with deep roots in the medium's heritage, culture and innovation, the Akera name and business practices are an ode to the land of the rising sun - Japan - where supreme engineering, production & technology meet culture & cutting-edge creativity. Fashioned to resonate a singular purpose, the Akera experience provides teenagers with a unique, robust vocabulary, a vocabulary comprising of two wheels and one huge heart pumping infinitely more energy and possibility than provided to teenagers before.
The Akera identity and story resonates a brand built on discipline, striving for excellence, and being relentless in its pursuit of creating instruments of mobility that encourage teenagers to explore the world on their own terms.
“Youth is something I never wanna take for granted. I just want to smile and live life.”