François Geurds
François Geurds Group

François Geurds

Client
François Geurds Group
services
Branding
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Communication
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Event
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Identity
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An exercise in branding precision-engineered to showcase a culinary genius concealed from the world for too long.

Despite having collected three coveted Michelin stars, Rotterdam-based François Geurds is one of the nation's best kept gastronomical secrets.

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Part choice part because of his absolutely crazy schedule of running two star restaurants, a food lab, a culinary academy, and a consumer products brand, François simply didn't have the time to focus on growing awareness of his many endeavours.

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So we stepped in to ensure someone who typifies the standard we celebrate doesn't go unnoticed any longer.

"One cannot think well, love well, sleep well, if one has not dined well."
Virginia Woolf

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