Handling the world's most recognizable city brand was both awesome and daunting.
Giving the brand's successful merchandise line a distinctive language style and approach allowed for hero stories of the city to be infused into product communication.
Sub-brands were developed as part of the overall merchandise revision, a strategy to help the Iamsterdam to find its way back into the hearts of the city's residents.
"When you are with me, time sings as you drift along the canals that form the veins running through my body."
