Royal Asscher
Royal Asscher

Royal Asscher

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Royal Asscher
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Communication
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The incredible story of the world's most important diamond cutting family, and their passion for sublime craftsmanship six generations long.

They patented the world's first diamond cut.
The Asscher family cut the largest raw diamond in human history.
Their diamonds have found homes in palaces and are featured on the silver screen.
And in 2021, Royal Asscher embarks on an elegant journey to refocus on their true passion - cutting diamonds for beauty.

"We cut for beauty"
Asscher family credo

Inspired to become iconomic? Lets Chat!

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