Bella Hadid fronts ALO’s Pre-Fall 2026 campaign in the brand’s new “California Blue” shade 💙
Photographed in Los Angeles by Mert Alas and Marcus Piggott, the campaign captures Hadid in the city where she grew up, bringing a personal West Coast energy to ALO’s latest collection. The imagery moves between movement, wellness and everyday dressing, showing the brand’s activewear as part of a broader lifestyle rather than something reserved for the studio.
California Blue is a rich, deeper shade inspired by the Pacific Ocean, early surf sessions and evenings by the beach. It offers a moodier alternative to the softer tones that have dominated activewear recently, while still feeling distinctly Californian.
Styled by Mimi Cuttrell, Hadid wears a selection of ALO staples across the campaign, including performance bras, leggings, shorts, tanks and the ALO Trail Sneaker. The result is polished, relaxed and very easy to imagine beyond the workout.
