The bag is the outfit’s biggest plot twist. And sometimes, the contents are more interesting than what’s on the outside.
From the fashion girl to the corporate girl, everyone’s got their own definition of an essential. One bag holds lip balm, sunglasses and a spare hair tie; another is full of notebooks, chargers, business cards and a very necessary espresso. What we carry says as much about how we live as what we wear.
And of course, we couldn’t leave ourselves out.
Meet the Iconomic Girl, brought to you by the people behind the posts, the pitches and the moodboards. Our essentials are a mix of the practical and the aspirational: a laptop or notebook for ideas on the move, a signature scent, a beauty product that works between meetings, sunglasses for the golden-hour commute and a bag that can hold an entire day without losing its shape.
There is always room for the things that make the work feel less like work, a good pen, a small perfume, a phone full of inspiration and perhaps one thing we probably do not need but cannot leave behind.
