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Jo Malone London turns the vegetable garden into fragrance

Updated
Sep 24, 2026
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1 min

The limited-edition Veggies Collection features three unique scents inspired by the vegetable garden.

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Scarlet Beetroot, Velvety Butternut and Carrot Blossom take familiar ingredients out of the kitchen and into fragrance, each with a completely different mood. Beetroot is paired with blackcurrant and patchouli, butternut squash with ginger and patchouli, while carrot blossom is softened with fennel, orange flower and white musk.

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The collection is playful, but it is not a gimmick. Jo Malone London treats the vegetable patch as a real source of texture, colour and scent, creating fragrances that feel unexpected without losing the refinement associated with the house.

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The line also extends into the home with Green Tomato Vine, including a candle and diffuser, as well as a Tomato Leaf Hand Wash. It is another reminder that Jo Malone London can turn almost anything into a fragrance worth wearing.