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Kylie Jenner surprises in the $50 million Fantasy Bra

Updated
Oct 22, 2026
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1 min

Expect the unexpected. Kylie Jenner wearing the Fantasy Bra on the Victoria’s Secret runway? We did NOT see that coming but what a moment.

On Sunday, October 18, Jenner made her Victoria’s Secret Fashion Show debut in Los Angeles, stepping out in the brand’s legendary Fantasy Bra for the first time since 2018. The reveal came roughly three-quarters of the way through the show, making it the night’s biggest surprise.

Created with luxury jeweller JACOB & CO., the bra is valued at $50 million, making it the most expensive Fantasy Bra in Victoria’s Secret history. It is set with 4,410 natural diamonds across seven different cuts, with a 75.54-carat radiant-cut Fancy Vivid yellow diamond at its centre.

Jenner styled the diamond-encrusted piece with a sheer gauzy mini skirt, crystal-studded underwear, clear heels and oversized white feathered wings. Kris Jenner and Timothée Chalamet were spotted in the audience cheering her on.

The return of the Fantasy Bra marks a deliberate nod to the spectacle that made Victoria’s Secret famous. And with Jenner — not an Angel, but one of fashion’s most-watched personalities — as its first wearer in eight years, the brand made sure its comeback was impossible to ignore.