rhode has officially landed at Sephora Europe.
Founded by Hailey Rhode Bieber, the cult-favourite beauty brand is now available online and in more than 500 Sephora stores across Europe, marking its first physical retail presence in 19 new European markets. The launch follows rhode’s earlier Sephora expansion in the United States, Canada and the United Kingdom.
The European assortment includes rhode’s glazed skincare essentials, the iconic Peptide Lip range and its signature pigmented blushes. Newer launches such as the Pocket Bronze and Highlight Milk collections are also part of the Sephora offering.
The rollout covers Belgium, Bulgaria, Croatia, the Czech Republic, Denmark, France, Germany, Greece, Italy, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain, Sweden, Switzerland and Turkey. In Europe, Sephora is rhode’s exclusive retail partner.
After building a devoted online community through its minimalist packaging, skin-first formulas and instantly recognisable lip products, rhode is now closer than ever to its European fans.
