Already a fan of the fragrance, Zendaya now officially joins Prada Beauty as its newest Global Ambassador.
The actress will front Prada Paradoxe, including the fragrance line’s newest chapter, Paradoxe Sweet Chemistry. The partnership feels natural because Zendaya was already wearing Paradoxe before Prada approached her, a detail that gives the appointment more meaning than a typical celebrity campaign.
Prada describes her as a fitting expression of the fragrance’s complexity, strength and vulnerability. Those qualities also reflect the way Zendaya has built her public image: polished, adaptable and difficult to place in just one category.
The first campaign for this new chapter is directed by Barry Jenkins, adding another creative voice to a partnership that feels carefully considered rather than purely commercial.
A perfect match.
