Mark your calendars…
Maison Margiela x Gentle Monster’s new eyewear collection drops October 29th, with immersive pop-ups opening in eight cities: Seoul, Tokyo, Melbourne, Shanghai, Beijing, Bangkok, Kuala Lumpur and Paris.
The fourth collaboration explores the theme of deconstruction, translating Maison Margiela’s unfinished, irregular aesthetic into eyewear through warped silhouettes, unexpected proportions, leather-wrapped frames and unconventional material combinations. The collection includes 68 frames: 43 sunglasses and 25 optical styles.
A campaign film directed by Alex Prager brings the concept to life, framing eyewear as part of the extraordinary moments found in everyday life. The pop-ups extend that idea into physical space, with unfinished architectural details, irregular forms and contrasting textures designed to make the viewer feel slightly off-balance.
The collection is available from October 29 through Gentle Monster and Maison Margiela’s official online stores, selected boutiques and the eight global pop-up locations.
68 frames to choose from. Which ones are making it onto your wish-list?
